I have started rereading Linda Goodman’s Star Signs book and rediscovered this nice summary of the star sign qualities.
| Sign | Positive Qualities | Negative Qualities |
| Aries | courage and innocence | rash, impulsive behaviour |
| Taurus | patience and stability | stubbornness (patience turned inside out |
| Gemini | versatility and mental alertness | irresponsibility |
| Cancer | protectiveness | fear and possessiveness |
| Leo | nobility, generosity and love | arrogance |
| Virgo | exquisite discrimination | critical hair-splitting |
| Libra | fairness and justice | indecision |
| Scorpio | depth of knowledge | revenge and retaliation |
| Sagittarius | honesty and idealism | blunt speech |
| Capricorn | endurance and wisdom | coldness and ambition |
| Aquarius | prophetic vision and tolerance | unpredictable behavior |
| Pisces | compassion and enlightenment | evasiveness, timidity and deception |
Now 20 years after reading the book for the first time I am also considering those qualities not just for people but wonder how they apply to businesses and in addition to the ascendant and moon of a birth chart.
I would love to hear from you if you have used this information in regard to when you started your business and if it is applicable?
